
March 09, May 09

March 09

May 09
april 2009 brings yet another redesign to interview magazine, a mere seven months since its last overhaul. co-editorial director fabien baron and creative director karl templar are out and parisian art team M/M are in as the new co-creative directors.
the transition has not been an easy one for readers. april, featuring a zac efron cover was the first issue to host the whimsical art direction of M/M, however the fashion shoots, most likely conducted before the change was decided, feature the severe photography and fashion styling associated with baron and templar. while the may issue with emma watson feels more uniform, with a full transition to cute and pretty, there is still a huge disconnect. i would think that typically readers spend little time thinking about the art direction of a magazine. that's a good thing. the best books just flow (ie vogue). but here, regardless of what one might think of any of the recent designs, we have a book that has changed its entire image three times in less than twelve months. the look of a magazine is arguably more important than the words (how many people just flip through vs. actually read). with such drastic changes, one has to ask the questions, "what is interview" and "who is its reader"?
it is important to remember that a magazine exists as a business (to make money) and therefor financial factors were certainly in play in all of the changes. this fact sparks an entirely different question. after two redesigns, two editorial staff conversions, and most importantly two huge pr pushes (the party at the under construction standard in september and the glen o'brien daily cover during february fashion week) is interview anything more than it was under longtime editorial team sandra brandt and ingrid sischy? are there any new readers? does it have any more influence in the marketplace? does it sell any more ads?